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Powertec Telecommunications Ltd Call us today 09 951 6205


About Us

Powertec Telecommunications supplies telecommunications solutions to individuals and businesses in New Zealand and around the world.

Founder and Managing Director Mr Raymond W Smith formed Powertec in 1995 after he recognised a need in the Australian and New Zealand telecommunications landscape for a low cost landline to mobile solution provider.

In 1997 Powertec introduced Telular's Fixed Cellular Terminals to Australia. Ericsson AB Sweden was impressed with Powertec's success at launching the product in Australia, so approached Powertec to sell Ericsson's Fixed Wireless Terminals (FWTs).

Powertec introduced a range of Booster and Repeater products in 1998, which are now shipped to over 70 countries.

Ericsson AB Sweden was happy with Powertec’s efforts and the two companies formed a strong international relationship. In 2002, after five successful years of selling Ericsson’s FWTs, Powertec became the product’s exclusive Australasian distributor.

As its product range grew, so did Powertec's team. From its beginnings as a two man office on the Gold Coast of Australia, the company has grown in to an international company with offices in Sydney and New Zealand. Powertec has a full Sales and Marketing department, IT and Tech Support team, as well as Administration support.

Today Powertec supplies large multinational companies, government departments, defence, emergency services, small to medium size businesses and individuals with hardware to save money on calls to mobiles and call diversion, mobile signal enhancement solutions and products for Wireless Local Loop.

Our Why

We believe in a world where everyone can communicate and be connected no matter where they may be.

Our MIssion

To provide wireless communication products and solutions that make a difference in people lives.

To be a leading company in the field of mobile communication technology, helping to educate the public and our dealer network on solutions.

To offer high quality products, that are reliable, durable and offer the best possible performance.

Strive to continually improve our internal systems, offering a high level of customer service, after sales support, prompt fulfilment and product education.

Our Vision

Our People – Have highly knowledgably team that are passionate about their jobs and helping offers.
Products - To offer products that solve a customer’s issue in the best possible way.
Dealers – Develop a loyal dealer network that creates enormous value for their customers.
Profit – Create long term profit that can be used to expand and find further solutions for our customers.
Innovation: Strive to offer the best possible solutions using the latest technology.

Our Values

Leadership: To be the best at what we do
Honesty: Be honest in everything we do
Integrity: To have the customer’s best interest at heart. Treat customers, suppliers, employees with respect and courtesy.
Responsibility: Be responsible for our actions and fix issues promptly
Listen: To actively listen to our customer’s needs, desires and wants.


Staff Profiles

Ray SmithRaymond Smith - Founder & Managing Director

Raymond is the founder of Powertec Telecommunications which he started in 1995.

With humble beginnings selling mobile phone accessories, his vision and leadership has built the company into a leading distributor of specialty telecommunications products.

An entrepreneur from an early age, he has over 45 years’ experience managing successful companies in Australia and New Zealand.

Raymond is a keen golfer!





Samantha CliftonSamantha Clifton - General Manager

Samantha joins Powertec Telecommunications with over 20 years’ experience in the Marketing arena including a 10 year stint in London where she worked with many well-known brands and advertising agencies including Barclays Bank, Harvard Business Review, Publishers Clearing House and Leo Burnett.  She started her career when mainframe computers and secretarial pools were commonplace (you may need to google) but has kept pace with new developments and enjoys her role and the exciting technology products Powertec distribute.






Ran McDonaldRan McDonald - Head Sales Department

With over 25 years leading sales in high growth IT companies, Ran has refocussed Powertec on bringing more innovative solutions to our resellers and clients.

Ran has a Masters in Technology from UNSW and a Diploma in Financial Markets from Finsia.

Ran is a keen renovator, surfer and boater.





Geoff CarrollGeoff Carroll - Head Technical Department









Sales Manager

Georgia Crawley
Territory Account Manager, New Zealand and South Australia – based in the Gold Coast head office; (09) 951 6205

Supported by the Customer Relationship Management Team; (09) 951 6205


Powertec specialises in distributing Mobile, Wi-Fi and IT technology products.

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